Is Your Dental Practice
Set to Grow This Year?
If followed, the recommendations shared on this page will improve a dental practice’s ability to:
- Consistently add new patients
- Safeguard its online reputation
- Outshine competing dental offices
- Increase Fair Market Value (FMV), Profitability, and Goodwill
83% of new patients use Google to find and choose a new DENTIST.
And if they can’t find anything about you or your practice online they will not be scheduling an appointment with you.
Do you know how visible your practice is online?
Schedule a FREE Digital Analysis of your practice with one of our Online Experts today!
Even if you currently use a digital marketing agency… Why not take use our free analysis to make sure you are getting the benefits you are paying to receive.
ONLINE RANKING FACTORS
QUESTION:
How Do You Increase Your Practice's Online Visibility?
ANSWER:
Improve Your Practice's ONLINE RANKING FACTORS!
Online visibility is determined by how a practice performs in eight (8) different categories (or signals) that are weighted by importance and aggregated. These eight individual signals are what make up the Google ranking algorithm
Ranking Factors Defined
On-Page Signals
(weighted 16%)
Includes Presence of NAP, keywords in titles, domain authority, etc.
Personalization Signals
(weighted 5%)
Includes Customer experience, unique approaches, tailored content, etc.
Citation Signals
(weighted 7%)
Includes IYP/aggregators, NAP Consistency, citation volume, citation authority, etc.
Behavioral Signals
(weighted 7%)
Includes Click-Through Rates (CTR), mobile clicks to call, check-ins, comments, etc.
Link Signals
(weighted 13%)
Includes inbound anchor text, linking domain authority, linking domain quantity, etc.
Google Business Signals
(weighted 36%)
Includes Proximity, categories, keywords in business title, Google Business Profile, etc.
Review Signals
(weighted 17%)
Includes Review quantity, review frequency, review quality, review diversity, etc.
By analyzing the other practices in your local area and the online health of your practice we can share with you a strategic online framework for consistent, reliable patient growth!
Click below to schedule a FREE online analysis to learn the online health and competitive landscape of your dental practice. Then receive the exact steps needed to take the dominant position in your local market.
THE GOOGLE LOCAL 3-PACK
One of the best ways to improve your online visibility is to get your practice included in the Google Local 3-Pack!
The Google Local 3-Pack is a list of the three practices Google ranks most trustworthy to provide the dental service the potential patient is researching.
Dental practices listed in the Google Local 3-Pack receive
5 TIMES MORE VISITS to their practice than their competitors!
So... How do you get your practice
in the Google Local Pack?
Let us show you the steps required to show up in the GOOGLE Local Pack during a FREE Online Health Analysis!
TRADITIONAL MARKETING
Dental offices used to rely on traditional marketing strategies, like billboards, brochures, direct mail, magazine ads, radio ads and word-of-mouth, which were effective for decades.
But post COVID, those days are past.
Before the Internet and before everyone had mobile devices, when someone needed to find a a new dentist they would use a simple 3-step process of
NOTICE > EXCHANGE > DECIDE
First, a potential patient would need to NOTICE via a traditional marketing method. They would then EXCHANGE their time or money for an appointment. After the visit the patient would reflect on their experience and DECIDE if the results and/or experience was good or bad. Then they would share their opinion with others via “word-of-mouth” marketing.
MARKETING TODAY
The current consumer model has evolved and there is an extra step referred to as “RESEARCH.” This step has been inserted into the model between the NOTICE and EXCHANGE steps.
So the current model looks like this:
NOTICE > RESEARCH > EXCHANGE > DECIDE
But here’s the catch, the decision to EXCHANGE is now made during the RESEARCH step. The DECIDE step also has become much more more important.
Patients in the DECIDE phase can quickly influence potential patients in the RESEARCH step of finding a new dentist. This is done when they share a review online.
Positive Reviews increase revenue, Negative reviews damage a business. Negative reviews not only hurt your business when they are first posted, but negative reviews continue to damage a practice’s image and growth into the future.
The benefit of positive reviews and the potential damage of negative reviews make it wise for a practice to takes steps to protect and control its online reputation.
One particular market adjustment has been difficult for pre-COVID businesses to accept is the rapid decline of the effectiveness of word-of-mouth marketing and the rapidly rising importance of online reviews, ratings and rankings.
Today online reviews have more INFLUENCE on consumer buying decisions than referrals from family and friends! This is a major post-COVID adjustment
Even when a trusted family member or close friend refers a business or product, over 90% of of us will still do online research about the product, service or dental practice referred.
Ask yourself… Have you ever bought a “one-star” rated product from Amazon?
OR
If you had a dental emergency while traveling would you schedule an appointment with a “one-star” rated dentist on Google?
OF COURSE YOU WOULDN’T! NO ONE WOULD
So… GOOD REVIEWS will drive new patients into your practice
92% of people are more likely to become a
patient after reading POSITIVE online reviews
AND
BAD REVIEWS will keep potential patients away from your practice.
94% of people say a BAD REVIEW
has caused them to AVOID a business.
So what does your practice need to do right now to get more 5-Star reviews?
Great question, and we have the answers. Let us show you the steps required in your market to attract more 5-star reviews!
Schedule a FREE Practice Online Health Checkup with one of our online experts to get started.
GOOGLE BUSINESS PROFILES
Recent research indicates that consumers are 2.7x more likely to trust a business (or dental practice) if their Google Business Profile is claimed, completed and optimized.
Let us show you how to take full advantage of your
Google Business Profile to grow your practice.
AND EXPLAIN THE ADVANTAGES DENTAL PRACTICES HAVE OVER ALL OTHER LOCAL BUSINESSES.
Schedule a free consultation with our online experts to learn how to leverage Your Google Business Profile to grow your practice!
SOCIAL MEDIA
Social Media platforms have become a critical aspect of online visibility. In fact, in the 4 STEPS TO A PATIENT diagram below Social Media plays an significant role in 3 of the 4 steps.
Social media now plays bigger role in a company’s ability to manage their brand, interact with current patients, and encourage potential patients to schedule an appointment.
Each social media platform has its strengths and weaknesses, but leveraging as many of the platforms as you can will generate more leads and revenue as it also protect your brand and online image.
Let us show you how you can quickly and easily update your business information on the most important platforms, to take control and protect your practice’s online presence and reputation
Plus, we will learn how you should position your practice to be found whenever potential patients are searching for dental services, whether it by text search, voice search, or even a Google or Apple map search on a mobile device.
Wrapping Up
As a dental professional, it is more important than ever to the steps to not only understand your practice’s current online situation, but to take more control over your online visibility & practice’s reputation. With competing practices becoming more online savvy, you should start doing more to attract more long-term, loyal patients online by improving your online visibility.
By taking action now, you can gain an advantage over your competitors, not only increasing revenue and patient growth for your practice well into the future.