For example, if a company has both Facebook and Twitter and we are able to find them. Their subsections (Likes, Average Posts / Month, etc.) are calculated using the same method as other sections.
So if Facebook had ratings of B, F, F, and F. Converting these to numerical would give us 3, 0, 0, and 0:
Then lets say that Twitter had grades of B, B, and B, which is equal to scores of 3, 3, and 3:
If we add these together, we get four ‘3’s and three ‘0’s. Adding these together gives us a value of 12. There are seven sub-grades enabled (4 for Facebook and 3 for Twitter do to what each platform tracks. If we break these scores down we have:
- Total Score / Number of Grades
- (3 + 0 + 0 + 0 + 3 + 3 + 3) / 7
- 12 / 7
- = 1.7. Round up to 2 = C
We then round 1.7 up to 2. Using our grade conversion formula, 2 = C, thus making the overall Social Media grade a C.