Image and video requirements for Social Marketing posts

Social Marketing can help you post to all of your most important social media accounts. These do, however, have specific requirements in order to post.

Image Requirements

Social Marketing supports the following image types: PNG, JPEG, or GIF.

Recommended size: If posting to multiple social networks, we recommend square images (1:1) 

Social networkDimensionsMaximum File SizeNotes
FacebookRecommended:1200 x 1200 px (square image | 1:1)1,080 x 1,350 px (vertical image | 16:9)Minimum:600 x 315 pxNote: Facebook generally scales well with all image dimensions4 MBFor PNG images, aim for less than 1MB as larger PNGs may appear pixelated on FacebookSocial Marketing supports 10 images per post for Twitter

When uploading multiple images, Facebook will arrange your images to match the first one uploaded.

For best results, we recommended using consistent image sizes when possible.
InstagramRecommended:1,080 x 1,080 px (square | 1:1)1,080 x 608 px (landscape (1.91:1)1,080 x 1,350 px (portrait | 16:9) Minimum:640 x 640 px (square | 1:1)30 MBFor PNG images, aim for less than 1MB as larger PNGs may appear pixelated on InstagramSocial Marketing supports 1 image per post for Instagram
Google My BusinessRecommended:720 x 720 px (square | 1:1) Minimum:250 x 250 px (square | 1:1)5 MBCannot be less than 10 KBSocial Marketing supports 1 image per post for Google My Business

The photo should be in focus and well-lit. It should have no significant alterations or excessive use of filters. In other words, the image should represent reality.
TwitterRecommended:1,200 x 675 px (landscape | 16:9) Minimum:600 x 335 px (landscape | 1.79:1)5 MB (PNG, JPEG) | 15 MB (GIF)Social Marketing supports 4 images per post for Twitter

GIFs have additional requirements for Twitter. To ensure your post is successful, try matching the following constraints:
Resolution: <= 1,280 x 1,080 pxNumber of frames: <= 350Number of pixels: (width * height * number of frames) <= 300 millionLooping: GIFs that do not loop often appear as still images when uploaded
LinkedInRecommended:1,200 x 627 px (landscape | 1.91:1)

Minimum:At least 200 px wide
10 MBSocial Marketing supports 9 images per post for LinkedIn

Video Requirements

Social Marketing supports the following video formats: MP4, MOV.

Social NetworkDimensionsBitrateMaximum File SizeLength
FacebookN/A*N/A*0 GB4 hours
InstagramN/A*5 MBps1GB60 seconds 
TwitterN/A*25 MBps1GB60 seconds 

* No set value.

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