Image and video requirements for Social Marketing posts
Social Marketing can help you post to all of your most important social media accounts. These do, however, have specific requirements in order to post.
Image Requirements
Social Marketing supports the following image types: PNG, JPEG, or GIF.
Recommended size: If posting to multiple social networks, we recommend square images (1:1)
| Social network | Dimensions | Maximum File Size | Notes |
| Recommended:1200 x 1200 px (square image | 1:1)1,080 x 1,350 px (vertical image | 16:9)Minimum:600 x 315 pxNote: Facebook generally scales well with all image dimensions | 4 MBFor PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Facebook | Social Marketing supports 10 images per post for Twitter When uploading multiple images, Facebook will arrange your images to match the first one uploaded. For best results, we recommended using consistent image sizes when possible. | |
| Recommended:1,080 x 1,080 px (square | 1:1)1,080 x 608 px (landscape (1.91:1)1,080 x 1,350 px (portrait | 16:9) Minimum:640 x 640 px (square | 1:1) | 30 MBFor PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Instagram | Social Marketing supports 1 image per post for Instagram | |
| Google My Business | Recommended:720 x 720 px (square | 1:1) Minimum:250 x 250 px (square | 1:1) | 5 MBCannot be less than 10 KB | Social Marketing supports 1 image per post for Google My Business The photo should be in focus and well-lit. It should have no significant alterations or excessive use of filters. In other words, the image should represent reality. |
| Recommended:1,200 x 675 px (landscape | 16:9) Minimum:600 x 335 px (landscape | 1.79:1) | 5 MB (PNG, JPEG) | 15 MB (GIF) | Social Marketing supports 4 images per post for Twitter GIFs have additional requirements for Twitter. To ensure your post is successful, try matching the following constraints: Resolution: <= 1,280 x 1,080 pxNumber of frames: <= 350Number of pixels: (width * height * number of frames) <= 300 millionLooping: GIFs that do not loop often appear as still images when uploaded | |
| Recommended:1,200 x 627 px (landscape | 1.91:1) Minimum:At least 200 px wide | 10 MB | Social Marketing supports 9 images per post for LinkedIn |
Video Requirements
Social Marketing supports the following video formats: MP4, MOV.
| Social Network | Dimensions | Bitrate | Maximum File Size | Length |
| N/A* | N/A* | 0 GB | 4 hours | |
| N/A* | 5 MBps | 1GB | 60 seconds | |
| N/A* | 25 MBps | 1GB | 60 seconds |
* No set value.
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