Listings in Reputation Management: Getting Started

Be found online before your competitors. Listings in Reputation Management gathers all the locations on the web where your business listing can be found: major search engines, local review sites, online business directories, and social networks.

This feature allows you to see where the business is listed, detect and fix any errors or add new listings.

The Primary Listings tab allows you to:

Review your Listing Score and compare it to the industry average and across different regions
Monitor your business’s online listings for accuracy and to detect possible errors or missing listings
Navigate to the appropriate source to view or edit that listing
Refresh the listing to refresh with the most up to date changes
Choose to Mark this listing as correct to ignore false errors
Verify as only listing for source to mark the listing as correct and stop the system from fetching other results
Remove this match if the listing pulled in does not belong to your business

The Listing Score is an evaluation of your business’s accurate Primary Listings and Citations. Each listing source is assigned a score based on how popular the site is.

For example, having an accurate listing on a popular site like Google Maps will have a greater influence on your Listing Score.

How To Increase Your Listing Score:

Verify your listings
Fix any found errors in the Primary Listings tab
Create new listings and citations

How To Verify Your Listings:

Go Settings > Listings and check that the listing sources relevant to your business have been selected.

Go to the Primary Listings page and review all of the listings that have been found for your business. Here you can check for potential errors and edit the listing, if needed.

Showing the date when the listing was last updated

Beside each listing in Reputation Management > Listings you’ll see the date or time when the listing was last updated.

This will only occur on listings that are ‘found as accurate’ or ‘found with possible errors’.

This will increase confidence in your SMB clients that the listing information portrayed is up to date. To refresh the listing, click and click Refresh Listing.

Showing when a listing is potentially missing (Reputation Management and Multi-Location Business App)

Beside listings in Reputation Management > Listings, and Multi-Location Business App > Listings you may see a small badge indicating that the listing is ‘Potentially Missing’.

This will be shown when a listing can no longer be found and it is suspected that it was removed or is otherwise missing from the source.

What should you do? Click View to confirm that the listing is missing. If it is missing, click Remove listing.

This will alert you if a listing was removed on the source so, once a new listing is created, it can be properly monitored once again.

Citations

The citations that our system pulls in are mentions of your business name along with another piece of business data (phone number, address, website, etc), and are key in search marketing optimization.

Accurate citations help people discover your business, resulting in more web, phone, and foot traffic, which can convert into transactions.

When search engines like Google rank listings, they consider factors such as: