SMB Online Leader Bundle

Find below a detailed description of the SMB Online Leader Bundle.

Also, we want to bring to your attention our Blue Market Bootcamp course, which will give you a far more in-depth look at the tools and services in your package, but within a course setting. So we can break it down in more detail and make it so you can track your progress over time.

The Blue Market Bootcamp can be found in our Courses section of the community and accessed anytime by clicking on the Courses menu item. Or you can go directly there by clicking on this link:

The SMB Online Leader Bundle Includes:
I. A Website professionally designed template, Mobile optimized, Elementor Pro site builder & E-Commerce ready.
II. The Business Hub Dashboard
III. The Following Managed Services:
1. Business Hub Walkthrough
2. Two Blog Posts (per month)
3. Google My Business Optimization
4. Managed Review Requests
5. One Social Media Post (per week)
IV. Tools and Software:
1. Reputation Management Pro
2. Customer Voice Pro
3. Listings Builder, Distribution, and Sync Pro
4. Social Media Marketing Pro
5. Advertising Intelligence & Reporting Pro

I. WEBSITE

Business Hub Website

You now have a website on a platform specifically built for small business! All client sites are hosted on our own stable and fast WordPress platform. All of our professionally designed website templates are mobile ready and cover a wide variety of markets. We add new templates all the time, and switching from template to template is just a few clicks to accomplish. Your site also includes the Pro version of the Elementor site builder, which we think is the very best the market has to offer. Elementor makes your site as simple to build or manage as anything offered by Wix, Weebly and Squarespace, but because your site is built on WordPress, and managed by us, you have the added benefit of uploading and protect your digital assets in one place, you can integrate other services, including automations, and you will rank higher in the search engines! There are now no limits to what you will be able to accomplish with your new website.

You can also have your online store set up and running with just a few clicks and a couple minute wait! We have teamed up with WooCommerce and Stripe to bring you a simple, feature-rich and secure e Commerce solution to get you started FAST! Just add your products and you are ready to start taking orders!

We have been able to provide the powerful benefits of better rankings, more control of assets and flexibility of WordPress, in a more secure environment, and then made it simple to manage and create.

In our humble opinion, we have provided small business owners a blend of website tools and features that have been missing in the general marketplace since Al Gore first invented and turned the Internet on.

Mobile Ready
Free Templates
Use Your Own Custom Domain
Business Hub Integration
Includes Elementor Website Builder
Free SSL Certificate to protect your site
E-Commerce Ready

II. BUSINESS HUB

Business Hub Dashboard

The Business Hub was created to provide small business owners one place to oversee and access all the products, services and reports of not only your bundle, but your business. We are also constantly gathering data online concerning the operation and growth of your business, what your competitors are doing, and changes to your market.

We feel strongly that the more you get to know the Business Hub, the more you will understand your business and market allowing you to make more informed decisions in the direction of your business moving forward.

View Recent Activity
Access to Executive Reports
View and Manage all available products and solutions
Access to video training for all tools and products
Online Customer Management portal
Manage and review all online marketing options
Access to the Business Hub Website, and the Paychex Digital Marketing Academy and Community

III. MANAGED SERVICES

1. Business Hub Demo (one-time)

We know from personal experience that you and your business are going to become far more effective far more quickly if you know and understand how the Business Hub dashboard and all the tools, software and reports can be best used for your business.

So to get you up and running as fast as possible, one of our marketing strategists will reach out to you by phone and email within 2 business days, after your purchase, to schedule a screen share call with you. On the call you will receive an one-on-one, step-by-step demonstration of the dashboard functionality, the tools, the reports and the educational resources you now have available to you. We also will help you connect your Google My Business, Facebook, and other existing accounts so you can see the power of having your data in one place!

One-On-One Demonstration
Total Overview of the tools, including customer management tools, in the Hub
Review of Reputation Management (Monitoring Reviews) System
Review of the Customer Voice (Gathering Reviews) System
Review of the complete Listings Pro System
Review and connections to existing Social Media Accounts
Review of the Online Advertising Intelligence reports and connections

2. Two Blog Posts (monthly)

FACT: 86% of online content marketers use blog posts as a major part of their overall marketing strategy!

Fresh and well-written content posted frequently and consistently is a huge component being considered a trusted business expert by Google. And yet, many businesses never even think about adding new content to their websites. So many small businesses make a grave mistake in paying good money getting a website created, and then never leverage their website to bring them new business. We see it all the time and it is upsetting. Adding content to a website is one of the most powerful strategies to increase leads a local business area, and to leapfrog competitors in Google local rankings.

Good writing takes expertise and time that most small business owners just can’t spare. It is the biggest reason new content isn’t being added consistently, and we get it. So by having our writers create high-quality content based on your market and identified keywords, and then adding this content to your site every month, you will see you online authority start to steadily increase, as will your site visitors, your rankings for many more keyword phrases, securing the long-term health of your business.

Keyword research for your niche
Optimized title creation for your posts
High-quality, unique, SEO-optimized content
Each post is 1000+ words.
Increased Online Authority
Expert Content Writers
Long-term Business Lead Generator

3. Google My Business Optimization (monthly)

Customers are 270% more likely to consider a business reputable if they see a complete listing on Google Search and Maps.

Getting your company listed in as many directories and other sites as possible is key to a better online presence. Our team of online marketing experts can claim and/or manage your Google My Business page, so when potential customers look up your business on Google or other online resources, they will find your company, accurate information and beautiful images.

Google My Business claim
Listing setup (profile and cover images, hours of operation, and categories)
Monthly NAP data verification (Name, Address, and Phone)
1 Google My Business post every month
Photos Uploaded
Saves You Time So You Can Focus On Your Business
Gives You Access to a Team of Google My Business Experts
Proof of Performance Reports

4. Managed Review Requests (as needed)

Customers are willing to spend 31% more on a business with excellent reviews.

Online reviews are one of the best ways to keep track of customer experiences and impressions. But even if a business has a good relationship with its customers, it takes time to build a strong base of online reviews without help.

Requesting business reviews from your customers
Building your online reputation
Boosting star review rating
Gather more positive reviews from other sites
Protection of your site's SEO standings
Expansion of your online credibility
Address any negative feedback before it goes live

5. One Social Media Post (weekly)

**54% of social browsers use social media to research products before they decide to buy

A solid social media strategy will help you engage with your customers more than ever before. But creating and sharing content that inspires customers is much harder than it seems. As part of your bundle, the Paychex Digital Marketing team will have their skilled content writers (who double as social media experts) help create your posts so they are look great, read great and are engaging. We will work with you to find the right style, tone, and angle to create a social strategy to create posts that promote your business, and drive traffic to your site.

Onboarding video call to discuss strategy
Assistance to build social media accounts
High-quality, unique, SEO-optimized content
One social media post created and posted per week.
Increased Online Authority
Expert Content Writers
Long-term Business Lead Generator

IV. TOOLS & SOFTWARE

1. Reputation Management

One negative review drives away 22% of prospects, around 30 customers

You can have complete oversight of your company reviews from dozens of reviews sites including Google, Yelp, Facebook and Bing. You will be able to easily see not only what is being said about you and your business online, but you will also be able to use our built-in response suggestions tool to help you respond to all reviews quickly, using tested responses to increase engagement and satisfaction, but you aren’t limited to our responses, you can even add your own and even customize our responses and save them as templates, to better fit your business.

You can see how your business performs against your competition on search engines, in review ratings, total reviews, and social media engagement.

Management Reviews on Google, Facebook, Yelp and dozens of other reviews sites
Respond to reviews right from the Business Hub
Use templates created to handle most types of reviews, positive and negative.
Find and manage reviews on authoritative listings and citations sites as well.
Monitor mentioned made by competitors
Monitor mentions of your business on social media sites
Manage reviews and mentions from e-commerce solutions

2. Customer Voice

Online reviews are now as effective as a personal recommendation.

Customer Voice gives you the power to gather customer experiences, boost your visibility, increase your authority and get in front consumers who are doing their research online before they buy. And you can request by text or by email.

With just a few clicks you can now get feedback from customers who interact with your business. You can learn directly from those who buy, not only what they like now, but what they will want in the future. And when you use reviews correctly, they provide a huge SEO benefit to your Google ranking factors. Higher rankings on Google means that your business will show up in search results more often, so new customers will find you more quickly and more often.

Add your own customer list
Generate reviews automatically from your best customers
Detailed reporting to help you know your best review source
Functionality to upload and send reviews requests in bulk
Texting functionality included
Follow-up campaigns can be fully automated
Mobile responsive email and text message templates

3. Managed Review Requests

With inaccurate listings your business will be found 2.7X less than if you had accurate listings.

Listing Builder gives you the tool you need to manage and expand your local online presence.

Your potential customers are using their mobile phones more and more to find the products and services they need. When your business is listed correctly in trustworthy business directories, like Google My Business, Yelp, Facebook, Twitter and Instagram, then Google will have greater trust in your business and be more willing to show your company in local results for searches like, “best dentist near me” or “Dine-in Pizza in Seattle.” With Listings Builder, and add-on services like Listing Distribution and Listing Sync Pro, your business will continue to climb in the Google results pages as more directories broadcast your correct business information.

Sync your accurate data across all directories
Free landing page
System provides "Google Insights" to improve your online visibility
Auto-syncing with all Aggregator Services throughout the year
Live status updates as listing are created and updated
Security against 3rd party services or competitors attempting to claim your listing
Instant distribution to the largest listings services

4. Managed Review Requests

54% on social media users their platform of choice to research products

Reach your users wherever they are. With our Social Media Marketing scheduling platform you can schedule engaging post for Facebook, Google My Business, Instagram, Twitter and Linkedin – all from one place.

You can even set up smart lead searches based on your chosen keywords and locations, allowing you to find customers who are searching for the products and services you offer. Find out how your business is performing with post breakdown, statistics, audience reporting and KPIs that identify and can help you adjust your social media strategy.

Keyword research for your niche
Optimized title creation for your posts
High-quality, unique, SEO-optimized content
Each post is 1000+ words.
Increased Online Authority
Expert Content Writers
Long-term Business Lead Generator

SMB Online Leader Bundle – Overview