Lesson 6, Topic 1
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5 Ways to Update Your Online Presence

Jacob February 16, 2021
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1. Update Your Website

One of the most important first steps you should take with your Blue Market account is to update your website to better represent your business.

Whether that’s adding, deleting, or editing pages, it’s critical that you put your best foot forward when it comes to your website.

2. Manage Your Online Presence

Another important step for you to take is to claim and update all online profiles related to your business.

Whether that’s setting up a Facebook page or updating your contact information on listing sites like Yelp, it’s important for you to manage your online presence to ensure your information is consistent across the web.

3. Focus on Local SEO

Local SEO is especially important for small businesses who primarily cater to individuals in their town or county.

For this reason, you should spend some time developing strong Google My Business and Bing Places profiles, as well as optimizing your on-site SEO in regards to local listings.

4. Begin Content Marketing

Another great way to improve your online presence is to start writing content to post on your website.

Whether that’s blog posts or lead magnets, content marketing is a great way to organically draw users to your website and convert them into leads

5. Speak With Our Support Staff

Finally, and most importantly, you could always just speak with our support staff!

Our team includes experienced marketers who can direct you to the best possible methods to grow your business online.