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Guides and answers on online visibility, reviews, listings, SEO, social media, advertising and websites.
Advertising Advertising Intelligence Checklist Content and Experience Customer Voice FAQs Guide Help How To Listings Local Listings Reputation Reputation Management SEO Social Social Marketing Website
Behavioral Signals
What are Behavioral Signals?
Citation Signals
What are citation signals?
On-Page Signals
What are On-Page Signals?
Personalization Signals
What are Personalization Signals?
Social Media Signals
What are social media signals?
Google Business Signals
What Are Google Business Signals?
Link Signals
Link signals are signals that Google uses to determine the quality and importance of a webpage. They are based on the quantity and quality of links pointin
Review Signals
What Are Review Signals?
Customer Voice – 60 Day
So the more positive reviews you have online, the better it is for your business! The aftermath of COVID is that we are now more online than we have ever b
Getting Started with Advertising Intelligence
That is crazy to think about. The SBA are the ones that secure the loans, and they want us to use a portion of the money they loan us to market our service
Getting Started with Business Hub
The Blue Market Business Hub offers business owners the ability to manage all aspects of their digital marketing from one central dashboard. Saving them ti
Getting Started with Business Listings
It is an online fact that the more places your business information are published, accurate and visible online, the greater the chance of qualified potenti
Getting Started with Reputation Management
The bottom line, the world has changed drastically in the last 18 months and doing the business the same old way we always used to do it just isn’t an opti
Getting Started with Social Media Marketing
The social marketing software makes leveraging the huge audience of social media platforms into a gigantic lead pool. You can do in minutes what most firms
How to get the most out of your weekly Executive Report
The Executive Report was created to give business owners a quick and efficient way to analyze their business and make sure they were trending in the right
Variable Products and Attributes in WooCommerce: Setting Up an eCommerce Store
Variable products are a product type in WooCommerce that let you offer variations of your regular products.
Advertising Intelligence — Product Details
It’s more than just impressions & clicks—it’s new customers
Alternate email templates for customer voice
You know and love Customer Voice for sending review requests, but there are endless ways to use the tool to send other types of email.
Customer Voice — Product Details
Customer Voice is a feedback tool that allows you to invite customers to leave reviews, boost online star rating, and improve SEO.
Do the data providers verify the listing information that Blue Market sends to them?
In general, yes. The four data providers will attempt to verify the information in several different ways.
Do you still need to claim a Google Account if you purchase our Local Listing products?
In general, yes.
How do I connect my Instagram account to Social Marketing?
To connect an Instagram account in Social Marketing, you must first connect the account to a Facebook page.
How do I edit the review request email template?
Go to Customer Voice > Templates
How do I send review requests to multiple contacts at once?
You can upload a list of contacts to Customer Voice via a CSV file. On the Overview tab, click Request Bulk Email Reviews .
How do I use the Review Generation Widget on my own website?
You can embed our Review Generation Widget onto any website. To get the applicable code:
How does Listing Distribution affect listings that have already been claimed?
If listings are claimed, Listing Distribution will typically not update these claimed sources, such as Google.
How long does Listing Distribution take?
Listing Distribution is a continual process needed to maintain and build your web presence.
How to add new Facebook pages in Social Marketing
When connecting a new Facebook page to which you have been granted Admin access you may notice that the page does not show up in the list of pages you mana
How to compose a post in Social Marketing
You can compose a social post from anywhere within Social Marketing.
How to edit and customize scheduled posts in Social Marketing
How to edit and customize scheduled posts in Social Marketing
Image and video requirements for Social Marketing posts
Social Marketing can help you post to all of your most important social media accounts. These do, however, have specific requirements in order to post.
Listings in Reputation Management: Editing and Updating Your Listings
To edit a Listing you must navigate to the original source.
Listings in Reputation Management: Getting Started
Be found online before your competitors. Listings in Reputation Management gathers all the locations on the web where your business listing can be found: m
Listings in Reputation Management: My Listing Was Not Found
If you’ve just created a new listing on a site, Reputation Management should pull it in on its next search.
Local Listings — Product Details
Our local listings solutions are composed of three separate products that combine to create a robust and comprehensive local listings package:
My Preferred Sources: How can I change the three suggested review sites?
If a customer submits a positive review, they will be encouraged to copy that review and share it on other prominent review sites, such as Google and Faceb
Reputation Management — Product Details
Today, the online reputation of a business is defined by its customers.
Review Display Widget vs. Review Display Widget Pro
The Review Display Widget is the free version which only displays a client’s reviews left on their My Listing page.
Social Marketing — Product Details
Social Marketing empowers small and medium size businesses to grow their fan base and turn online leads into raving customers.
What are the benefits of Listing Distribution?
Our data on 100,000 unique local businesses across North America reveals that an average business has 68 different online listings.
What business information does Listing Sync Pro update?
Listing Sync Pro and Listing Sync Pro powered by Yext sync the following information to each site:
What countries can I activate Listing Distribution for?
Listing Distribution is only available for US business listings at this time.
What countries does Listing Sync Pro work in?
Listing Sync Pro is currently available in the US, Canada, Australia, Great Britain, France, Germany and Italy.
What happens to my listings if I cancel my Listing Distribution subscription?
We will stop sending data to the providers. What existed may eventually be overwritten by a third party.
What information does Listing Distribution send?
Listing Distribution syndicates the following to the four main data providers:
What sources can I request reviews on?
There are two review request workflows possible with Customer Voice: My Listing, and My Preferred Sites. The template type you choose will determine what s
Where do reviews go after they’re submitted?
Where reviews appear depends on the option you’ve set under Review Request in the Settings tab.
Which business listing sites does Listing Sync update?
Listing Sync creates, updates and maintains listings on many sites depending which country the account is in.
16 Website SEO Musts for a Higher Search Ranking
Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If the
Setting Up Google Search Console in the Executive Report
We are happy to bring SEO reporting to your Executive Report through Google Search Console! In this article, you will learn why SEO is relevant to your bus
How to set up Google Search Console in the Business Hub?
You work hard to be found by your customers online. Right now, you can see your performance pay off in several individual areas, whether it be managing you
Available Frameworks at Blue Market
This is a list of the available frameworks at Blue Market:
How to Use a Custom Domain on Blue Market
Using your custom domain with your Blue Market site is simple, but must be done correctly to avoid breaking your site.
How to Change Your Password on Blue Market
Changing your account password on Blue Market is a relatively simple process.
How to View and Edit Your Site on Blue Market
After you create your account you can view and edit your website in a one of two simple ways.
Blue Market Website Launch Checklist: 12 Essential Steps to Setting Up Your Website
Thank you for creating a website on Blue Market!
The Basics of Online Advertising
How does online advertising help a local business grow?
Getting Started With Your E-Commerce Website
From startups and small businesses to huge brands, every business can benefit from an e-commerce website, where they can sell their products or services. I
How to set up an online store
Selling your products and services online rather than in-store means that you need a website with the capability to handle an online store. But while setti
Why Your Website Needs an SSL Certificate
Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of
3 SEO Tips to Improve Your Keyword Research
Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on you
What are Listings and Why Do They Matter?
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life.
6 Reasons Your Local Business Listings Need to Be Accurate
As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into you
How to Respond to Negative Reviews
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not on
How to Respond to Positive Reviews
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business
How to Perform a Local SEO Audit for Your Business in 12 Steps
Businesses on page 2 of the SERP might as well not exist.
5 Reasons You Need Instagram for Your Business
Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why
30 Digital Advertising Statistics for Businesses
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and busin
An Introduction to Digital Advertising Metrics
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts corre
Understanding and Optimizing Your Website Speed
Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous resu
Critical Data For Online Business Listings
If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential fo
What Social Media Monitoring Can Teach You About Your Business
Have you ever been at a party and caught a person or a group glancing at you while whispering covertly?
How to Engage Your Audience Through Social Media
Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, P
The Dos and Don’ts of Customer Service
Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went abo
The Complete WordPress SEO Plugin Mastery
SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more important than ever to make sure
Blogging for Fun and Profit: How to Build your Business Blogging Skills
So, your business has decided to take the leap into the blogosphere. Great! There’s no shortage of reasons why blogging can benefit your business. However,
5 Steps To Becoming an Instagram Sensation
300 million—the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to gain popularity a
55 Stellar Statistics for Websites
Welcome to the most comprehensive collection of design, functionality and content stats for websites.
How to Reach Your Audience With Digital Advertising.
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ad
Improving Your Local Search Ranking With Data Aggregators
Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means th
Why Your Business Should Want More Reviews on Review Sites
The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that re
Copyright Online and Fair Use in Social Media
With the online world being dominated by images, what do you need to know as a business owner when it comes to copyright laws?
7 Social Media Tactics for Businesses That Struggle With Social
A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole worl
How to #Hashtag
The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted , these handy hasht
What is Digital Advertising and Why Does It Matter?
Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotiona
3 Tips to Make Your Website Actually Useful
Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, tod
5 Easy Tips to Climb Search Rankings
We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search res
5 Reasons SEO is Essential for Website Success
SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibili
Creating the Perfect Social Post
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first
Digital Customer Service: the 10 Cornerstones
Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have
Facebook Advertising vs. Boosted Posts
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. W
Get Listed on the Local Search “Big Four”
You may not be aware of it now, but it’s likely that your business has suffered at the hands of incorrect business listings.
How to Avoid Having an Ugly Website
Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t
How to Use Paid Ads to Grow Your Facebook Following
So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? Wit
Quality Over Quantity
Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the pr
Tips for Providing The Perfect Customer Experience
Amazing customer service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in t
What is Content Marketing and Why Does It Matter?
In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially whe
What is Programmatic Advertising?
The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic adverti
Why is Social Media Important?
Since the early 2000s, social media platforms have revolutionized the way people connect with one another. Today, there are 2.3 billion active users of soc
Business Website Essentials
Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of tr
What is Online Reputation Management?
A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers
What is SEO and Why Does It Matter?
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online
Top 10 Review Websites to Get More Customer Reviews On
In the table below, U.S. Ranking, % U.S. Traffic and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa. Businesses should strive t
Review Management Best Practices
68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things l